About Flower Shop Weddings
Flower Shop Weddings is a floral design studio with locations in Madison and Marshfield allowing us to create floral arrangements and installments for Wedding and Events throughout all of Wisconsin. Although we love Wisconsin, we will do book events anywhere; “Have flowers – will travel”.
We are most recognized for our whimsical yet elegant, organic, but never messy creations. Designs often are proudly placed in a vintage or re-purposed vessel from our rentals or selected by our clients. It is not unusual for our creations to boast beautiful, vintage ribbons, photos or memorable family treasures. Whether you are interested in creating a barefoot, backyard soirée or an elaborate gala, we pour our hearts and creativity into our work every time!
Dana is considered one of the leading designers in the sustainable Floral Design Movement.
She was named “Best Florist” in McFarland 2015 within the same year she opened her latest “pop-up” shop there. Working beside her Mom and Family, in numerous shops for over 25 years, she now has simplified her vision to an exclusive client base, Designing for Events and Weddings only.
Dana brings her creative talent and charm to the entire process, putting together stunning color palettes and eye-catching materials to carefully tell each Clients story.
Goofing around on Valentine's Day. L-to-R: Owner Dana Hess, Madelyn, Olivia
Bragging Rights
Celebrity Honors
We have had the honor to design for Celebrity clients such as:
- Sir Elton John – 2009 Kohl Center, Madison WI
- Sir Elton John – 2012 Alliant Energy Center, Madison WI
- Art Garfunkel – Overture Center, Madison WI
- Ballerina Genevieve Custer – Overture Center, Madison WI
- Gov Doyle Inaugural Ball – Madison Marriott
- Bob & RuthAnn Skoronski – Green Bay Packers
In addition, we have had the pleasure of working with many more amazing and wonderful clients in some of Wisconsin’s finest venues.
Corporate Clients
Our Corporate Clients trust us to bring their branding to life in a way that is elevated and makes an impact, leaving guests in awe. Some of our collaborations include:
- Opening of the Overture Center for the Arts, Madison WI 2004
- Madison Symphony Orchestra, Inc.
- Memorial Union
- C.C. Riders MC Clubhouse
- The Nutcracker – Madison Ballet
- Senator Herb Kohl
Just to name a few…
Published Works
Our Work has been featured and published in:
- Green Wedding Shoes
- Midwest Living
- Madison Bride
- Brava
- Anew
- Premier Bride
- Wed Plan Magazine


